Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The mall of the future: It’s nothing like today

The mall of the future: It’s nothing like today


The mall of the future: It’s nothing like today

Forget the fluorescent-lit indoor mall that’s been synonymous with shopping for years. The future of retail will look starkly different 25 years out. Full-body scanners that take your measurements, and recommend the clothes that best fit your body. Seamless checkouts that can be done from inside the dressing room or on your mobile phone, eliminating the need to wait in line. Innovations like these are already threatening to become mainstream. And, as consumers shift a larger chunk of their spending toward the Web—where they’re offered a seemingly endless pipeline of products—experts say bricks-and-mortar locations need to undergo a complete makeover to stay relevant in future decades. Source: The mall of the future: It’s nothing like today Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech


The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here’s a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes and Their Role in Gift Card and Loyalty Programs

QR Codes and Their Role in Gift Card and Loyalty Programs


QR Codes and Their Role in Gift Card and Loyalty Programs

QR codes can be integrated with your loyalty program database. QR codes allow your customers to enroll in your loyalty programs instantly, give them an incentive to visit your store, and enable you to learn more about your customers and what makes them tick. With a point-of-sale software plug-in, a QR code can be printed at the bottom of every receipt along with a call-to-action encouraging customers to scan the QR code. When customers scan the QR code, they can be automatically enrolled in your loyalty program and begin earning rewards. Source: QR Codes and Their Role in Gift Card and Loyalty Programs | LoyalMark Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Family Dollar and the slow, surprising death of the discount store

Family Dollar and the slow, surprising death of the discount store


Family Dollar and the slow, surprising death of the discount store

What has happened to that great American archetype, the penny-pinching bargain shopper? Americans were once known to love a good deal; this is the country that invented ending every price with “$.99” Add to that the US economy has been less than robust for the past six years, marked by a recession leading into a rocky, dissatisfying recovery that includes a weak housing market and 10 million people out of work. Source: Family Dollar and the slow, surprising death of the discount store | Money | theguardian.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

American Consumers Aren’t Retail’s Top Priority Anymore

American Consumers Aren’t Retail’s Top Priority Anymore


American Consumers Aren’t Retail’s Top Priority Anymore

Chinese consumers have retailers’ undivided attention. Companies like Procter & Gamble and Unilever have ambushed Chinese customers with tailored assortments like green tea-flavored toothpaste. Consumer brands like Victoria’s Secret, Abercrombie & Fitch, and Old Navy are aggressively building stores in mainland China. Source: American Consumers Aren’t Retail’s Top Priority Anymore | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


10 Emerging Video Advertising Trends & Strategies to Watch


10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?


Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement


iBeacons in retail stores blowing up app usage, ad engagement

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app. You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country – app and ad engagement has skyrocketed since rolling out the platform. Source: iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The World Cup of eCommerce: Are You Playing?

The World Cup of eCommerce: Are You Playing?


The World Cup of eCommerce: Are You Playing?

The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer (or futbol, depending on where you’re reading this!) There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game. With such an exorbitant level of engagement from the fans themselves, the World Cup also presents a profound opportunity for eCommerce retailers to capitalize on the excitement and camaraderie of the competition through online sales. Source: The World Cup of eCommerce: Are You Playing? – Nextopia’s Blog Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?


Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases. “Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us,” write authors Morgan K. Ward (Southern Methodist University) and Darren W. Dahl (University of British Columbia). Source Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us