The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech


The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here’s a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

QR Codes and Their Role in Gift Card and Loyalty Programs

QR Codes and Their Role in Gift Card and Loyalty Programs


QR Codes and Their Role in Gift Card and Loyalty Programs

QR codes can be integrated with your loyalty program database. QR codes allow your customers to enroll in your loyalty programs instantly, give them an incentive to visit your store, and enable you to learn more about your customers and what makes them tick. With a point-of-sale software plug-in, a QR code can be printed at the bottom of every receipt along with a call-to-action encouraging customers to scan the QR code. When customers scan the QR code, they can be automatically enrolled in your loyalty program and begin earning rewards. Source: QR Codes and Their Role in Gift Card and Loyalty Programs | LoyalMark Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Family Dollar and the slow, surprising death of the discount store

Family Dollar and the slow, surprising death of the discount store


Family Dollar and the slow, surprising death of the discount store

What has happened to that great American archetype, the penny-pinching bargain shopper? Americans were once known to love a good deal; this is the country that invented ending every price with “$.99” Add to that the US economy has been less than robust for the past six years, marked by a recession leading into a rocky, dissatisfying recovery that includes a weak housing market and 10 million people out of work. Source: Family Dollar and the slow, surprising death of the discount store | Money | theguardian.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

American Consumers Aren’t Retail’s Top Priority Anymore

American Consumers Aren’t Retail’s Top Priority Anymore


American Consumers Aren’t Retail’s Top Priority Anymore

Chinese consumers have retailers’ undivided attention. Companies like Procter & Gamble and Unilever have ambushed Chinese customers with tailored assortments like green tea-flavored toothpaste. Consumer brands like Victoria’s Secret, Abercrombie & Fitch, and Old Navy are aggressively building stores in mainland China. Source: American Consumers Aren’t Retail’s Top Priority Anymore | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


10 Emerging Video Advertising Trends & Strategies to Watch


10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?


Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

‘Learn by Doing’ and Other Lessons From Retail


‘Learn by Doing’ and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. “That’s when Mickey Drexler first went to the Gap from a department store” and when “Les Wexner, of Limited fame and Victoria’s Secret, invented the modern specialty store,” he recalls. “That’s when big box retailing started.” Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: ‘Learn by Doing’ and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Social Media Is Making Over the Fashion Industry

How Social Media Is Making Over the Fashion Industry


How Social Media Is Making Over the Fashion Industry

Technology made its mark at New York Fashion Week this year with the rise of social media on the runway. One study from eBay Deals looked into data from five social networks during NYFW and found more people are using social media for wardrobe advice, inspiration and the latest trends. Top fashion accounts live tweeted from the shows and two brands, Badgley Mischka and Bergdorf Goodman, co-previewed their collections exclusively on Pinterest. Fashion-related tweets doubled from last year’s events and profressional photographers made use of Instagram. As the New York shows comes to a close, social media will be a major factor at London Fashion Week starting Friday. Fashionistas can keep track of events and viral moments through a live feed that curates tweets and pictures from attendees. Source: How Social Media Is Making Over the Fashion Industry

Major U.S. Brands and Social Media

Major U.S. Brands and Social Media


Major U.S. Brands and Social Media

How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria’s Secret has created its own YouTube channel where Internet users can view supermodels sporting some of the chain’s world-famous bras, panties, lingerie, and beauty collections. It’s also using Pinterest, the most popular photo-sharing website on the Web today, to market and promote sexy lingerie as well as inspirational messages geared to women. Take a look at the awesome infografik to learn more about retail marketing and social media. Source: Major U.S. Brands and Social Media Infographic | Social Media Today