Posted October 9, 2016 in Loyalty Management
Salesforce CEO Marc Benioff has strong opinions about the future of technology, and he's not afraid to express them.
Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.
Consumers can smell empty rewards points a mile away. Here's how to do loyalty programs that will actually spread some delight.