How Brand Influencers And Brand Ambassadors Are Different

How Brand Influencers And Brand Ambassadors Are Different | eklectic.in

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not.

There’s actually a crucial difference between the two, and it involves MONEY.

And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference.

Source: How Brand Influencers And Brand Ambassadors Are Different


Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us




Related posts

Why Brand Management Will Replace Marketing

Why Brand Management Will Replace Marketing


Why Brand Management Will Replace Marketing

P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. It could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing is about spending money. It’s how brands accumulate value. Brand management should focus on how products continue to wrap story and distinction around what they offer to increase competitiveness and build loyalty. The two are linked – but different. Marketing is the means. Brand management should be the goal. Source: Branding Strategy Insider | Why Brand Management Will Replace Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why the business card is thriving in the electronic age

Why the business card is thriving in the electronic age


Why the business card is thriving in the electronic age

Business cards have been around a long time in one form or another. The Chinese invented calling cards in the 15th century to give people notice that they intended to visit. European merchants invented trade cards in the 17th century to act as miniature advertisements. They can provoke strong emotions. Nothing will provoke more discussion at a board meeting than the design of the company’s business cards. That business cards are thriving in a digital age is a forceful reminder that there is much about business that is timeless. Source: Why the business card is thriving in the electronic age | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

A Brief History of the ATM

A Brief History of the ATM


A Brief History of the ATM

The cash dispenser was born almost 50 years ago, in 1967. For many, this was the first tangible evidence that retail banking was changing; the introduction of the ATM marked the dawn of contemporary digital banking. The ATM finds its origins in the 1950s and 1960s, when self-service gas stations, supermarkets, automated public-transportation ticketing, and candy dispensers were popularized. The first cash machine seems to have been deployed in Japan in the mid-1960s. The most successful early deployments took place in Europe, where bankers responded to increasing unionization and rising labor costs by soliciting engineers to develop a solution for after-hours cash distribution. This resulted in three independent efforts, each of which entered use in 1967: the Bankomat in Sweden, and the Barclaycash and Chubb MD2 in the U.K. Source: A Brief History of the ATM — The Atlantic Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Leave a comment