FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs

Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name …




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How a Loyalty Program can Boost Revenue

How a Loyalty Program can Boost Revenue


How a Loyalty Program can Boost Revenue

This is why loyalty programs that give away free miles, points, or credits are often so successful. According to statistics from Access Development, ...

The slow demise of the frequent flyer program

The slow demise of the frequent flyer program


The slow demise of the frequent flyer program

It's a sad day for anyone who's ever known the joy of carefully hoarding frequent flyer miles. United Airlines announced that beginning March 1, 2015, members of the company's MileagePlus program will earn award miles based on the price of their ticket, rather than how far they are traveling.


How loyalty cards are moving from your wallets to smartphones


How loyalty cards are moving from your wallets to smartphones

Brendan Ng isn’t a big fan of paper. The general manager of Vancouver-based Malay restaurant chain Freshbowl used to give out stamp cards to customers to reward repeat visits with a free meal. “We had regulars complaining their wallet was full of stamp cards from every different place,” he said.

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