Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove Adidas and JetBlue Top Loyalty Program Rankings

Dove, Adidas and JetBlue get high marks for loyalty program satisfaction, according to a new report from Bond Brand Loyalty, which has changed its name from Maritz Loyalty Marketing. In its fourth-annual study of more than 6,000 consumers, the agency found that 69% of participants in loyalty programs are satisfied with them




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How Social Media Can Increase Customer Satisfaction

How Social Media Can Increase Customer Satisfaction


How Social Media Can Increase Customer Satisfaction

Satisfied customers are valuable to a business for a number of reasons. Not only are happy customers more likely to shop with you again but they are far more likely to spread positive sentiment about their experience which will help to attract new customers to you. The true test for any business comes when things go wrong

Twitter makes an excellent platform for customer service interaction

Twitter makes an excellent platform for customer service interaction


Twitter makes an excellent platform for customer service interaction

Quite a few popular brands have suffered PR misfortunes in the past, prolonged in part by a lack of social media expertise. By failing to respond in real time, many companies have learnt the hard way, that bad news can travel fast, especially on channels that they may have a token presence on. Things may be changing though, Social media analytics and measurement solution provider Simply Measured released a study, which shows steadily increasing demand for customer service interaction on Twitter.

The slow demise of the frequent flyer program

The slow demise of the frequent flyer program


The slow demise of the frequent flyer program

It's a sad day for anyone who's ever known the joy of carefully hoarding frequent flyer miles. United Airlines announced that beginning March 1, 2015, members of the company's MileagePlus program will earn award miles based on the price of their ticket, rather than how far they are traveling.

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