iBeacons in retail stores blowing up app usage, ad engagement

iBeacons in retail stores blowing up app usage, ad engagement


iBeacons in retail stores blowing up app usage, ad engagement

One of the big debates regarding iBeacons, the tech that allows iOS apps to receive location-aware notifications over Bluetooth LE, is whether or not the experience will become intrusive for users. Imagine having your local grocery store’s app installed. Once the store has installed a few beacons, you could soon find yourself overcome with notifications as you walk around without ever even opening the app. You run the risk of users getting frustrated and potentially avoiding or deleting the app entirely. However, that hasn’t been the case when it comes to the iBeacons installed by inMarket in grocery stores across the country – app and ad engagement has skyrocketed since rolling out the platform. Source: iBeacons in retail stores blowing up app usage, ad engagement | 9to5Mac Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The World Cup of eCommerce: Are You Playing?

The World Cup of eCommerce: Are You Playing?


The World Cup of eCommerce: Are You Playing?

The World Cup is a global goliath, with the capacity to unite nations and their people around a common cause – soccer (or futbol, depending on where you’re reading this!) There are very few events with the ability to reach an audience of this size, all of which are attentive and engaged due to the love of the game. With such an exorbitant level of engagement from the fans themselves, the World Cup also presents a profound opportunity for eCommerce retailers to capitalize on the excitement and camaraderie of the competition through online sales. Source: The World Cup of eCommerce: Are You Playing? – Nextopia’s Blog Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?


Why Does Rude Service at Luxury Stores Make Consumers Go Back for More?

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life,a new study in the Journal of Consumer Research reveals that a person’s desire for brand affiliation and willingness to purchase and display the item actually increases. “Our research highlights the fact that we are profoundly attuned to social threats and are driven to buy, wear, and use products from the very people who are disrespectful to us,” write authors Morgan K. Ward (Southern Methodist University) and Darren W. Dahl (University of British Columbia). Source Rights to all content (text, images, videos etc.) with post source . If you think these are wrongly attributed email us

Wait. You can trademark the layout of a store?

Wait. You can trademark the layout of a store?


Wait. You can trademark the layout of a store?

Apple won a legal victory yesterday when the European Court of Justice ruled it could trademark the layout of its stores, just as it has in the US. But how does that work? The legal standard in question—whether a consumer could reasonably mistake our office for an Apple store—isn’t going to be met. But more importantly, Apple’s US trademark, officially granted last year, is the result of a nearly three-year process of refinement to ensure that it wouldn’t protect functional items (i.e., you can’t trademark tables in your store) and that, altogether, it comprises a unique identity. Source: Wait. You can trademark the layout of a store? – Quartz Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

‘Learn by Doing’ and Other Lessons From Retail

‘Learn by Doing’ and Other Lessons From Retail


‘Learn by Doing’ and Other Lessons From Retail

When Ron Johnson began working in retail, he was entering a startup field. “That’s when Mickey Drexler first went to the Gap from a department store” and when “Les Wexner, of Limited fame and Victoria’s Secret, invented the modern specialty store,” he recalls. “That’s when big box retailing started.” Johnson, who started his career on the loading dock of Mervyn’s, later went on to Target, where his idea for selling a low-priced tea kettle led the discount store to remake itself. In April, he was pushed out of JCPenney after failing to turn it around, but he had plenty of wisdom to share on May 19, when he spoke at a View From the Top event. There, the newly minted founder of the Johnson Partners investment fund revealed what three decades in retail has taught him. Source: ‘Learn by Doing’ and Other Lessons From Retail | Inc.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us