Why We’re Valuing Facebook Fans All Wrong

Why We’re Valuing Facebook Fans All Wrong


Why We’re Valuing Facebook Fans All Wrong

Brands are shouting from the rooftops about how many Facebook fans they have – and the number of “likes” does help you spread your message through the news feeds of your fans (more on that tomorrow). But let’s recognize it takes literally one click of one finger to “like” a brand. On the commitment scale, that’s a far cry from getting a tattoo. Source: Mistake Math – Why We’re Valuing Facebook Fans All Wrong | Convince and Convert: Social Media Strategy and Content Marketing Strategy Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas


Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas

Know what social media networks to focus on Optimize your profile on that network Communicate your brand personality Build a strong fan base Create great content that engages Measure & analyze what’s working & not working Integrate social media with your other marketing channels Source: Crush Your Competitors on Facebook with these 7 Small Business Marketing Ideas Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Beginner’s Guide to Ad Tech

The Beginner’s Guide to Ad Tech


The Beginner’s Guide to Ad Tech

Getting familiar with the lexicon of digital advertising quickly paves the way for future growth and success, but it’s no easy feat. Before a person can begin to master the concepts that make ad tech tick, they must understand the vocabulary. To facilitate the process, here’s a mini dictionary with the terms and phrases you’ll need to know to be successful. Source: The Beginner’s Guide to Ad Tech | Yashi Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


10 Emerging Video Advertising Trends & Strategies to Watch


10 Emerging Video Advertising Trends & Strategies to Watch

A good deal of the growth seen recently in digital video advertising is due to comparisons between video ads and conventional advertising. The most successful brands target users with online video advertising based on age or gender, but also to appeal to people who are not inside the norms. Giving users the power to choose and letting them select the ad they wish to watch, allows for more precise targeting and more engaged users. Keeping abreast with the newly emerging video advertising trends & strategies will keep video advertising costs low, and still ensure that you target the proper demographic groups. Source: 10 Emerging Video Advertising Trends & Strategies to Watch Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more. Source: How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Are We Coming to the End of SEO?

Are We Coming to the End of SEO?


Are We Coming to the End of SEO?

When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users. Source: Are We Coming to the End of SEO? Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:


The Naked Truth About The Relationship Between Ad Agency And Client – Infographic:

In collaboration with USA Today, agency RPA conducted a study that looks at the relationship between brands and their creative agencies. Its findings are based on data collected from 150 senior level agency and brand marketing leaders, and were recently presented at the Cannes Lions International Festival of Creativity, The report for the study identified one key problem about the relationship between the agency and the client—while both sides agree that trust is a very important factor in producing great advertising, research shows that there is a disconnect between these partners due to the unwillingness to speak freely and the lack of understanding about the brand’s business. Source: Infographic: The Naked Truth About The Relationship Between Ad Agency And Client – DesignTAXI.com Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why Brand Management Will Replace Marketing

Why Brand Management Will Replace Marketing


Why Brand Management Will Replace Marketing

P&G’s decision to formally end the era of “marketing” at the company and make the shift to brand management may accelerate what amounts to much more than a title change for marketers generally. It could point to a fundamental re-examination of the role of the people responsible for brands. While “marketing” and “brand management” are often treated as synonyms, there is an important distinction between the two terms. Marketing focuses on the activities associated with the promotion and distribution of products and services. Brand management has, for many, been historically focused on identity management but is now much more concerned with the active management of the market value and competitive strength of a brand as an (intangible) company asset. Marketing is about spending money. It’s how brands accumulate value. Brand management should focus on how products continue to wrap story and distinction around what they offer to increase competitiveness and build loyalty. The two are linked – but different. Marketing is the means. Brand management should be the goal. Source: Branding Strategy Insider | Why Brand Management Will Replace Marketing Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Learn Secret LinkedIn Strategies from a Power User

Learn Secret LinkedIn Strategies from a Power User


Learn Secret LinkedIn Strategies from a Power User

LinkedIn has improved its technology and added tons of beneficial features, but unfortunately, this increase has resulted in a worsening of its signal-to-noise ratio, too. So my friends are still asking, “How do I use LinkedIn?” Here are five things that work: Source: Secret LinkedIn Strategies of a 10-Year Power User – Zapier The Power Formula for LinkedIn Success : Kick-start Your Business, Brand, and Job Search Paperbackby Wayne Breitbarth Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can’t just sit around waiting for people to find your awesome profile. This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn. Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us