5 Ways the Ad World Has Changed in the Last 10 Years

5 Ways the Ad World Has Changed in the Last 10 Years


5 Ways the Ad World Has Changed in the Last 10 Years

When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio. Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons. The event, which spawned an ongoing workshop series, shows just how much the advertising business has evolved. We’re moving into two-way relationships between companies and consumers, occurring everywhere from Tumblr, to Instagram, to store fronts and taxis. Source: 5 Ways the Ad World Has Changed in the Last 10 Years Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

7 Obsolete SEO Tactics You’re Wasting Your Time On

7 Obsolete SEO Tactics You’re Wasting Your Time On


7 Obsolete SEO Tactics You’re Wasting Your Time On

SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? Source: 7 Obsolete SEO Tactics You’re Wasting Your Time On Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Why You Need To Integrate Your Blog With Your Website

Why You Need To Integrate Your Blog With Your Website


Why You Need To Integrate Your Blog With Your Website

Very often you find websites which have their blog on a separate domain and having a look and feel which is very different to their main site. Its easy to set up a blog using Wordpress, Blogspot and so many other blogging platforms. But it is not easy integrating it with your website (providing a link from your website to the blog (and vice versa) is not really integration) If you’re serious about blogging then it’s important that your blog is a part of your company website, and here’s why: Source: 4 Reasons Why Your Blog Must Be Part Of Your Website | Social Media Today Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us


How Brand Influencers And Brand Ambassadors Are Different


How Brand Influencers And Brand Ambassadors Are Different

While on a recent Twitter Chat, someone said brand influencers and brand ambassadors were the same thing. But they’re not. There’s actually a crucial difference between the two, and it involves MONEY. And if your company or brand is looking at using in any sort of influencer marketing programs, you’ll need to know the difference. Source: How Brand Influencers And Brand Ambassadors Are Different Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Targeted Ads Work

How Targeted Ads Work


How Targeted Ads Work

Do you get that creepy stalker feeling when seeing some ads? What you are seeing are retargeted advertisements. Retargeted ads are designed to capture the attention of the browser-window shoppers of the internet. While we continue our research around the web, they are tailored to redirect us back to just the right pair of socks. If you are a website owner — like eBay, flipkart or Amazo — ad tech companies provide a few lines of code for your website. Whenever someone visits your site, the code drops a browser cookie that will mark you anonymously as someone who has visited this site. After that, whenever you load Facebook or any other website with ads, the advertising networks will look at the cookies on your computer using the information about which websites you’ve visited to choose which ad to display. Source: Ask The Decoder: Stalked by socks | Al Jazeera America Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

How Data Science Is Transforming Sales and Marketing

How Data Science Is Transforming Sales and Marketing


How Data Science Is Transforming Sales and Marketing

Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. Source: How Data Science Is Transforming Sales and Marketing Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us

Marketing: What are brands for?

Marketing: What are brands for?


Marketing: What are brands for?

When Imperial Tobacco, the world’s fourth-largest cigarette-maker, said in July that it would spend $7.1 billion to expand its business in America, its chief executive, Alison Cooper, was adamant on one point: it will not be buying companies. Instead, in a three-way deal with Reynolds American and Lorillard, it will pick up a factory, a sales force and, above all, a collection of brands. Two of them, Winston and Blu (an electronic-cigarette brand), will be “the focus for the lion’s share of time and money invested”. No management expert would think it strange that Imperial would spend the best part of $7 billion on something as ethereal as brands. They are the most valuable thing that companies as diverse as Apple and McDonald’s own, often worth much more than property and machinery. Source: Marketing: What are brands for? | The Economist Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

Ads That Changed The World

Ads That Changed The World


Ads That Changed The World

The first newspaper ad in America came way back in 1704 when someone was trying to sell a house on Long Island. Since then, the advertising industry has undergone a huge transformation. Over the years, we’ve seen dozens of ads that have done much more than just convince us to buy a product or service. The very best campaigns have impacted the way we communicate and interact with one another, from the coffee breaks we enjoy, to clothes we wear to work, to the videos we share online. Keeping that in mind, here are 14 ads that have shaped our culture. See them on Pinterest 14 Ads That Changed The World | Business Insider India Rights to all content (text, images, videos etc.) with post source. If you think these are wrongly attributed email us

9 Things You Need To Know About Data Big and Small

9 Things You Need To Know About Data Big and Small


9 Things You Need To Know About Data Big and Small

There are many great resources that detail the benefits of Big Data. But with the Big Data journey barely really beginning, it seems opportune, even for an excited proponent of how it can help us, to express a few cautionary notes on Data, Big and Small Source: 9 Things You Need To Know About Data Big and Small Rights to all content (text, images, videos etc.) with post source. If you think attribution is in error email us