10 Ways to Use Social Media to Skyrocket Your Customer Loyalty

10 Ways to Use Social Media to Skyrocket Your Customer Loyalty

The best startups have a customer loyalty strategy – after all, it’s a lot easier and cheaper to keep happy customers than it is to recruit new ones. Every weapon at your disposal has to be used in the war for brand awareness and customer loyalty.




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The big list of little things that destroy your customer experience


The big list of little things that destroy your customer experience

#476846413 / gettyimages.com We often spend too much time focusing on ‘big’ things (technology advancements, business transformation etc etc) and tend to forget, or neglect, the myriad of ‘little’ things in our businesses that we could improve. Individually, these little things do not threaten the success of the business but collectively hey can pose a serious, but not obvious, threat to our businesses and the customer experiences that we are aiming to deliver. Here's around 90 different responses from an eclectic group of smart, knowledgeable and savvy professionals offer a great insight into the things that they believe damage their personal customer experience.

FMCG Marketers Are Going Digital With Loyalty Programs

FMCG Marketers Are Going Digital With Loyalty Programs


FMCG Marketers Are Going Digital With Loyalty Programs

Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data. While big-name ...

How Social Media Can Increase Customer Satisfaction

How Social Media Can Increase Customer Satisfaction


How Social Media Can Increase Customer Satisfaction

Satisfied customers are valuable to a business for a number of reasons. Not only are happy customers more likely to shop with you again but they are far more likely to spread positive sentiment about their experience which will help to attract new customers to you. The true test for any business comes when things go wrong

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